Focal Point, LudhianaMon to Sat, 8 to 7
+91 161 277 4420Parts dispatched same day
A machine that stops in the sowing window has failed
FOCAL POINT, LUDHIANA · SINCE 1994

A machine that stops in the sowing window has failed

Implements designed around the parts that wear, with every wearing component held in stock for fifteen years after the model is discontinued.

What we hold ourselves to

15yr
Parts held after a model is discontinued
43
Wear parts a farmer can change in a field
0
Proprietary belts or fasteners in the range
31
Years in Focal Point

Three constraints every implement is designed against

Each one makes the machine heavier and dearer, and each one is why it is still working in year twelve.

The tractor toolbox

If a wearing part cannot be changed with what is already in the toolbox, the design goes back. Bolted flanges rather than welded ones, shear bolts rather than hydraulic resets, and standard spanner sizes throughout.

The local shop

Every belt, seal and bearing is a standard section stocked in any town in Punjab. A proprietary part is a two-day wait, and a two-day wait in a fourteen-day window is a lost season.

The printed diagram

Exploded parts diagrams are in the manual that ships with the machine rather than on a dealer system. A farmer holding the number can order from anybody, including somebody who is not us.

The range

Six implements. Every listing states how many parts you can change yourself and how long we hold them.

Why it matters

Judged in fourteen days, not over ten years

Farm equipment is not judged over its life; it is judged in a fourteen-day window when the ground is right, and a machine that stops for three of those days has failed however well it performed in the other eleven months. So the design starts from the parts that wear — tines, bearings, blades, seals — and asks whether a farmer can change them in a field with the tools that are in the tractor toolbox.

Wear parts changeable with toolbox toolsStandard belts, seals and bearings throughoutParts diagrams printed in the manualFifteen years of stock after discontinuation
Judged in fourteen days, not over ten years

Parts and service

The half of this business that decides whether the other half was worth buying.

The works at Focal Point

Same-day parts

Ordered before three, dispatched the same day, anywhere in Punjab and Haryana. During the two sowing windows the desk runs seven days, because that is when a part being two days away actually costs somebody a crop.

A phone that a person answers

The parts desk is three people who have all worked in the shop. They will identify a part from a photograph and a serial number, and will tell you when a cheaper generic will do.

Field service in the window

Two vans out during sowing and harvest. It is not free and it is not fast enough to promise, so we say four to twenty-four hours rather than a number we would miss.

We will sell you the diagram

And the part number, whether or not you buy the part from us. A farmer able to order from a local shop at nine at night is a farmer whose season is not our margin decision.

Where the range is working

Regions and conditions rather than customer names — who farms with what is their business, not ours to publish.

Haryana, mustard beltTillage and sowing
Western UP, caneTillage, heavy duty spec
Rajasthan, drylandSowing, wide row spacing
Custom hiring operatorsHighest hours, hardest test

Request a quote

Tell us the tractor and the acreage rather than the implement — about a third of enquiries end with us recommending something smaller and cheaper than the one they asked about, because the tractor will not pull the other properly.

Ask how long the parts are held

Of us and of anybody else you are considering. It is the specification that decides what an implement is worth in year ten, and it is the one nobody puts in a brochure.